National Campaign Highlights Justice For Vets and Veterans Treatment Courts
This morning, the international PR firm Media Planet launched a major multi-platform campaign on addiction and medication adherence with a special insert in select editions of USA Today.
Justice For Vets was honored to participate in the campaign by contributing to a special article titled “Giving Opioid Addicted Veterans a Second Chance.” Through USA TODAY, targeted distribution, several industry conferences, and endless online/social media outlets, this publication, both in print and digitally, will reach several million readers.
The piece features the compelling story of a veterans who overcame addiction to opiates with the help of Veterans Treatment Court. “My story is not unique, but I was lucky. There are too many counties without Veterans Treatment Courts. Veterans who don’t have this opportunity don’t have a future,” he said.
With the headline “West Wing Women Take a Stand,” the piece also features an interview with Justice For Vets Senior Director Melissa Fitzgerald and actors Allison Janney and Janel Moloney. “It’s one of the greatest honors of my life to be part of an organization that is having a profound impact on veterans and their families,” said Fitzgerald. “Veterans Treatment Courts not only offer accountability, but they’re transforming the courtroom into places of hope, healing and restoration. Allison and Janels’ support is a gift and I find it incredibly meaningful to work with people I love.”
The digital campaign is live and can be viewed here.